LevelUp arms merchants with white label payment apps

JVClair:

White Labelling Mobile Payments with LevelUp SDK and API’s

Originally posted on Gigaom:

In the mobile payment race, driving people to transact through one app might not be enough. LevelUp is banking that merchants are interested in having their own branded apps that can still take advantage of LevelUp’s payment and loyalty infrastructure. So it’s creating a white label tool for bigger businesses to integrate LevelUp into their own apps.

Businesses will be able to integrate a new LevelUp SDK in coming months into their existing apps. Or they’ll be able to turn to LevelUp, which can build them a custom app powered by LevelUp in 8-12 weeks.

LevelUp has been signing up businesses including Sweetgreen, a small chain of restaurants in the Washington DC area. Sweetgreen had been looking to join LevelUp’s payment network but wanted to have its own app for users to download.

LevelUpLevelUp’s chief ninja Seth Prietbatsch said white labeling LevelUp lets businesses with a strong brand or good…

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