M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30%

Huge increase in use of mobiles for shopping


According to new figures released today from mobile commerce startup Branding Brand, mobile commerce over the 2012 holiday season saw major gains, with visits to m-commerce websites up 109 percent year-over-year, page views up by 116 percent, conversions up 30 percent, and sales up by a whopping 171 percent.

The company pulled the data from 84 mobile websites across a number of verticals, including apparel, health and beauty, and home goods. As usual, its report offers an interesting slice of the overall e-commerce industry and associated trends, as Branding Brand works exclusively with retailers to build smartphone-optimized mobile sites and mobile apps. That means the data it collects reflects the behavior taking place on mobile-friendly websites, as opposed to non-optimized desktop sites that users happen to visit on their mobile phones.

Branding Brand’s clients also include many big-name brands. Although the company is not permitted to reveal its full client…

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