ShopSavvy, the mobile application best known for its barcode-scanning and price comparison features, is today moving into personalized deals, through a new relationship with Capital One. The app will now show Capital One deals to any of the app’s users, provided they first add their Capital One credit card to ShopSavvy’s mobile wallet. In addition to the discount the deal provides, users will also receive a $20 credit on their Capital One bill when they make their initial purchase using their card within ShopSavvy’s application.
While for ShopSavvy, the move means the app is again growing its feature set to go beyond just price comparisons, for Capital One, it’s more about trying to establish a foothold in the emerging mobile wallet ecosystem.
“The reason it’s interesting to us,” ShopSavvy CEO John Boyd explains, “is that it actually provides content to our customers. When they make a purchase of $40 or…
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