Each year, e-commerce companies predict the new technology shopping trend for the holiday shopping season. In years past, it’s been the rise of the iPad/mobile shopper, or the expansion of major spending online beyond just Black Friday or Cyber Monday. This year is not different, with eBay and Amazon weighing in on the big trends for the 2013 holiday season.
One thing worth noting is that this year’s holiday season is shorter than years past. This year there are only 27 days for retailers, compared to 33 days of the season last year. While a few days doesn’t seem like much of a difference, these days can mean millions (or even billions) in sales for retailers. Adobe says that online sales are still expected to grow by 12%, but the shorter season will represent a whopping $1.5 billion in potential online sales from retailers.
As Adobe predicts, the shorter…
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