Why Apple Pay took so long to get here

Master Card and Visa both implemented tokenisation to secure the Mobile Payment transaction from Apple Pay, so a token for the card is stored and transmitted not the card number.

Fortune

Among the debut of new iPhone models and the reveal of its long-awaited Watch, Apple [fortune-stock symbol=”AAPL”] on Tuesday announced a new mobile payments system, named simply Apple Pay, that promises to accomplish what preceding systems from Google, Square, and others have not: gain traction with regular people.

The system is expected to go live in October with support from Visa, MasterCard, American Express, Bank of America, Capital One, Chase, Citi, and Wells Fargo. Barclays, Navy Federal, PNC, USAA, and USBank are expected to follow.

Despite quite a bit of hype and investment in mobile payments, no one seems to be able to kill the plastic debit or credit card. What makes this time different? Fortune spoke with Edward McLaughlin, chief emerging payments officer at MasterCard.

F: You and I have previously spoken at length about the difficulty of consumer adoption of mobile payments. What makes this time different?

EM:…

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