Is a pay per use model fairer than a monthly subscription?
Editor’s note: Ray Sobol is founder and CEO of EvidencePix, an enterprise-grade secure MDM service. Ray has more than 25 years experience in launching high-tech ventures and disruptive technologies.
No one likes to pay for things they don’t use. If you’ve ever grappled with the fact that you’re paying for 500 channels on your monthly cable bill when you only use a few, you know what I mean. The same problem holds true when it comes to software. An average business purchases more software than is actually needed, and we’ve all had software installed that we used sparingly. It’s time to let customers pay based on what they actually use.
The Evolution Of Software Pricing Models
The past two decades have brought significant changes to B2B software sales. SaaS upended traditional software licenses and made install disks an artifact of the 90s. Then, hefty annual SaaS subscriptions gave way to…
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