Amazon is not a commerce company at all. It’s a big data company that has developed a cloud infrastructure that is profitable and subsidizes its retail operations.
The other perspective from Tien Tzou, It’s not about subscriptions versus pay-per-use. Just as industries have different needs, businesses and customers are different and so have varying needs.
Is a pay per use model fairer than a monthly subscription?
How relevant will Win 8 be in the world of the Cloud? Interesting observation from Marc Benioff from Salesforce.com.
The easy answer is rarely the right answer, which is a hard truth about life in general. In this case, I think it applies to the cloud marketplace. I’m concerned that we are overselling a very good set of solutions (which I will loosely define as “Cloud” options) as some sort of magic pill that will solve their business and IT woes.
Customers have come to understand the potential of having an agile IT environment, but by and large most of them don’t fully understand what that means for their current IT model or organization and legacy environments. I fear that we are heading to a point in the next 12 months where we will see a strong customer backlash in the form of brake lights or return to sender notes.
If your solution can stand the light of day, then you shouldn’t have any trouble helping your potential customers…
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Cloud based value add to traditional data warehouse