Scratchies for smart phones rewards! Clever.
Although a number of mobile customer loyalty and rewards companies have debuted over the years, a good many of these new efforts have been focused on taking the offline concept of the 10-hole punch card and transitioning it to mobile. Another startup called Front Flip, which today is announcing $3.75 million in Series B funding, has a different take on loyalty – it wants to make these programs more fun, and more like a game you play than a task to complete.
This latest round of funding comes from Peter Brown (former chairman and CEO of AMC Entertainment), Gary Fish (CEO of FishNet Security), Lance Melber (sold eSmartLoan.com to Capital One for $155 million), and the Brandmeyer Family (founded and sold Enturia to Cardinal Health for $490 million).
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