Scratchies for smart phones rewards! Clever.
Customer Loyalty Startup Front Flip Raises $3.75 Million For Its Digital Scratch Cards Platform
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Monthly Archives: January 2013
Time Spent In Retailers’ Mobile Apps Grows More Than Five-Fold In A Year, Flurry Finds
M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30%
Huge increase in use of mobiles for shopping
Watch out, Square: PayPal and NCR team up for mobile payments in a big way
That whole closed loop from promotion to actually closing a transaction has really rendered point of sale dead, because there’s really no point of sale any longer — they’re all multiple points of service which starts from the time you’re browsing the web, to the time you’re near a store, to the time the purchase is complete.
How To Use Big Data For The Retail Industry – Infographic
Retailers already know how to use customer data to run their brick-and-mortar operations. And they’ve been digging through reams of website analytics for at least a decade now. But data didn’t really get “big” until an explosion in smartphone use and social media addiction, resulting in the need for more agile, relevant marketing.
Thanks to consumers’ increasing use of mobile devices and social media, the volume and variety of data points continue to mushroom at a dizzying pace. What are the challenges and opportunities around leveraging Big Data, and how can retailers put together a plan to harness its power?
Source: monetate.com, Visual.ly
The Need For Mobile Money Spawns A Startup Ecosystem Across Africa
While the developed world is scratching its head, working out how to break the middle-class’s credit card habit in an attempt to introduce contactless payments, there is no doubt that serving the emerging middle class in Africa is a mobile money play.
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