Now boarding with Apple’s Passbook: two more major airlines

Lets hope Qantas and Virgin have plans for Passbook and Australia as well.


It looks like United Airlines (s ual) isn’t the only airline that will integrate boarding passes with Apple’s(s AAPL) new Passbook feature coming in iOS 6. Both American Airlines (s amr) and Delta Airlines (s dal) are likely on board as well, according to travel industry blog Skift.

Passbook, if you’ll recall, is an Apple-created app that can hold digital boarding passes, rail tickets, movie and sporting event tickets, hotel confirmation info, coupons, gift cards and more. We got a preview in June, which showed United and Amtrak tickets, as well as Starbucks (s sbux) digital gift cards and a Target (s tgt) reward card in use. Obviously the more businesses that integrate with Passbook, the more useful the feature will be.

It’s not intended to be just a central repository; it’s supposed to be a smart tool. Passbook is location-aware and time-sensitive: when you arrive at the airport or movie…

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Retailers need to get an App, online isn’t enough

A recent survey conducted in the USA by Harris Interactive for Apigee, an online API management platform, has indicated that shoppers will be using their mobile phones more than ever.  Many smartphone users have come to expect more than just an online presence from retailers, especially the younger demographic – where a smartphone app is becoming more important, as it allows them to do more when they are out shopping.  Venture Beat Article is here.

Mobile App Survey results

Mobile app usage in retail