The easy answer is rarely the right answer, which is a hard truth about life in general. In this case, I think it applies to the cloud marketplace. I’m concerned that we are overselling a very good set of solutions (which I will loosely define as “Cloud” options) as some sort of magic pill that will solve their business and IT woes.

Customers have come to understand the potential of having an agile IT environment, but by and large most of them don’t fully understand what that means for their current IT model or organization and legacy environments. I fear that we are heading to a point in the next 12 months where we will see a strong customer backlash in the form of brake lights or return to sender notes.

If your solution can stand the light of day, then you shouldn’t have any trouble helping your potential customers…